Marketing Plan For NCR Research Paper Example | Topics and Well Written Essays - 2000 words

Marketing Plan For NCR - Research Paper Example Monopolists also need to increase awareness of their goods to the market. This is because; if they introduce new products to the market, they will only make it known to the consumers by marketing it. Thus, every business in the economy markets its products and services to the public. In order to market products effectively, a business needs to prepare a marketing plan that will guide it to achieve its objectives. The marketing plan for NCR Company focuses on the way in which it can attract new clients for its services. The plan will analyze the company’s market, its competitive environment and the financial market. The Mission of the marketing plan is to work on diversifying the services offered in order to increase the number of clients served by the company. The company also has a number of goals and objectives that guide it. The company aims at ensuring that the quality of services offered has increased, and the customer base has been improved. In addition, the company also aims at ensuring that customer satisfaction has increased and, that the company’s profits have increased. The industrial analysis of the market can be judged as wide and mostly composed of investors and established people in the market seeking credit offers. The major needs of the market include loans, credit and funds at a lower interest rate. In addition, the market also demands financial advice from the company. Individuals need to be advised on how to make sound investment decisions. The market trend can be given as rising and smooth. A smooth market trend implies that governments have implemented favorable fiscal and monetary policies. On the other hand, it also implies that supply and demand forces are attractive and normal. Therefore, it implies that the business can regulate its prices and consequently affect customer purchases. Therefore, the business can be able to predict the future of its operations. The analysis of the porters 5 Forces, the threat of new entrant s is the major force affecting the industry. This is because; there are many potential industries that are joining the finance industry. In addition, since there are no barriers to entry, it is very easy for other business to join the industry and increase competition. On the other hand, the threat of substitute products and services is very low since; all businesses in the industries deal with the same products and services. Therefore, the business faces very low competition from substitute products. The bargaining power of both suppliers and buyers is high since, buyers bargain for low fee for services offered while, suppliers bargain for high prices for the services that they offered. Market Analysis The targeted market includes customers that want to invest in the market (Luther,  2001). It also includes customers that business organizations that are normally engaged investment activities. On the other hand, all customers wishing to obtain funds on credit also form part of the target market. The company mainly targets people in the urban areas or highly industrious places. This is because; it is in the urban areas that there is a high demand for finances. In addition, in the urban areas there are many business organizations that are willing to borrow funds on credit in order to expend their operations. Statistics show that; approximately 2500 business organizations are targeted by the business and 5000 business individuals. There are also other miscellaneous additions that involve individuals and businesses that may borrow money

Edward Hopper and Tim Eitel Comparison

Edward Hopper and Tim Eitel Comparison Introduction The following pages will analyse and compare American realist Edward Hopper (1882-1967) and German contemporary realist Tim Eitel (b. 1971). The works selected are Office in a Small City, painted by Hopper in 1953 with oils on canvas, and Ohne Titel (Ausblick)/ Without Title (View) by Tim Eitel in 2002 with acrylic paints on canvas. Both artists portray loneliness, and share a common theme of isolation. This was conveyed in my fifth studio work, which is a semi-realist painting of a childhood photograph of me after my family and I moved to the United States from Germany. The event influenced my identity to a large extent, and I wanted to convey the isolation I felt. Therefore, I used similar techniques as Hopper and Eitel, mainly in terms of composition, tone, and shading. Hopper Analysis of formal qualities Stated to be one of the most prominent American artists, Hopper depicted realist urban and rural scenes of post-war American life, and rendered his personal vision of it. Born in 1882 in New York, Hopper studied illustration at university, though shifted to fine arts and was drawn to oil painting. He was heavily influenced by Edgar Degas and Èduard Manet, particularly their use of compositional devices and their depictions of modern urban life, which is apparent in his works. The height of Hoppers fame was achieved through his oil painting Nighthawks (1942) which renders weariness, concern, and tension of customers and a waiter in an urban, anonymous diner in the depths of the night. Like many of Hoppers works, it is believed to echo wartime anxiety and uncertainty through the sense of isolation produced through Hoppers use of composition. This theme of isolation is apparent in Hoppers later works as well, such as Office in a Small City (1952, oil on canvas, 71.1 cm * 101.6 cm). Arranged in a minimalist composition, the work depicts a man looking out at urban architecture and cityscapes. He seems isolated both physically and emotionally. Through the two large and open windows which almost seem to have no glass, the viewer can see in and out of the office. The figure is staring out of the window, and does not seem to be actively working, and instead perhaps waiting for something or daydreaming. He is the only figure in the piece and is detached from unseen possible co-workers. This triggers the sense of physical isolation. In the cold environment of a corner office which contrasts open windows and a blue sky, the man seems trapped, which furthers his physical isolation. Furthermore, he is framed by the office windows, and his head is profiled towards the windows and the wall of buildings beyond, which suggests containment within his environment. The figure is staring detachedly outside towards the nearby buildings and brilliant blue sky, perhaps with something akin to yearning of breaking free of the physical boundaries set which trigger his isolation. There is no indication of any particular profession, and the viewer cannot see any details of his face. The office features bland, mass-produced office furniture and the white walls indicate a similarly bland building. The anonymity, facelessness, and sombre solitude of the figure could be representative of Hoppers criticism towards post-war American business culture, as the man seems to be trapped by the boundaries set by his workplace. Therefore, Hopper could be criticising the surge in post-war American capitalism and perhaps the isolating effect this had on ordinary workers such as the figure portrayed. Furthermore, there is a strong contrast between the stark, utilitarian appearance of office building and the decorative, false front of the building opposite. This could indicate Hoppers ambivalence towards modern urban life which is demonstrated in his other works which also portray modern and urban American society. Annotations The subject matter of the piece is the common features of post-war American life and of its inhabitants, which was commonly portrayed by Hopper. In terms of visual properties, Hopper uses light, shadows, and cold colours to increase sense of loneliness, as well as an ambience of a mass produced and industrialised environment. The building itself is of bland design with large windows, which seem to trap the figure and is also an almost surrealist element, seeing as it is possible that the room has no windows at all, as there is so visible indication of glass. The stark, pronounced and parallel composition furthers the clean lines of the work. A sense of unity is produced through the solid grey colour of the wall, and the strong shade of blue of the sky. The overall technique and style of the piece is simplified realism, demonstrated through the clear and pronounced shadows and strong tones that have little variation. Quotes In general it can be said that a nations art is greatest when it reflects the character of its people. Hopper (via edwardhopper.net) Interpretation of function and purpose Hopper himself states that his aim was to try and give the sense of an isolated and lonely office interior rather high in the air, with the office furniture which has a very definite meaning to me. (metmuseum.org) He did not further state what definite meaning this was, yet as the office furniture is bland, plain, and mass-produced, one can assume that Hopper wished to further the idea of an isolated, melancholic and lonely worker confined both literally and physically by his environment, be it his work specifically or the larger society of post-war America. Produced in 1953, the society Hopper lived in during the time the piece was made experienced great change. The post-war economic boom caused the United States to become increasingly materialistic and capitalist, which triggered a large expansion of the middle-class and people who worked in large organisation, such as offices as portrayed in the piece. This shift of working in a more familiar, smaller environment to working in a l arge business as a mere employee, similarly to a cog in a machine. Furthermore, previously small industrial cities grew massively during this time. Therefore, one would have often felt isolated, which could be a possible reason why Hopper chose to portray the worker as physically and mentally isolated and distant. Hopper used emblematic and anti-narrative symbolism to convey this. Evaluation of cultural significance The work depicts isolation and loneliness of man in a uniquely stark fashion, which could be representative of post-war American consumerist and capitalist society through depicting an anonymous working man trapped in a confining and isolating environment. In another sense, it is important to note the context of the work. Painted in the 1950s, the piece features a reductive style, which is defined by clear lines, reduced formed, streamlined composition, and a clear composition. This style opposed abstract expressionism. Also a post- war movement, abstract expressionism sought to create works fuelled by the subconscious. Painting was seen as an automatic and spontaneous action. Hoppers realist style is in direct opposition to the works of Pollack and Rothko. Unlike prominent artists of the time, Hopper did not paint freely. Due to this, Hopper was often labelled as passà © old fashioned. Post-war, Hoppers success gradually declined, yet, he continued to work. His paintings remained carefully planned with an eye for composition. He continued to interpret American life with very little dramatics. His staged scenes seem ordinary, with isolated, frozen figures in almost awkward poses. Whilst other works at the time were lively and abstract , his pieces remained monotone, yet authentic. Hopper removes any superfluous details, and indeed, this authentic and uneasy realist style captivates and resonates with the viewer, even decades later. Eitel Analysis of formal qualities Born in 1971, German contemporary artist Tim Eitel is one of the most prominent realist painters of the twenty-first century in the European art scene. Eitel studied German language, literature, and philosophy before studying painting at university, resulting in his solo-debut in 2006. Eitels primary medium is oil on canvas, with which he creates minimalistic scenes in a realist style with a sense of abstract composition. Eitel is best known for depictions of a somewhat altered and staged reality, and especially his choice of background and composition are often abstract and, in a sense, surreal. This can be seen in his work Ohne Titel (Ausblick)/ Without Title (View) (acrylic on canvas, 2002, 30 cm * 30c cm). The piece shows a man staring out into a forest, perhaps standing before a window or door of some kind. It is not en-face. Dark blue borders surround a landscape of a forest. The interior has a Mondrian-like aspect through solid blocks of colour; mint and dark blue. It is unsure whether these are windows or doors, or a surrealist element of the piece. The man is alone, and gives a sense of solitude. The composition of the work- with the reflection of the figure on the floor and the man gazing out into the distance- reiterates the reflective nature of the work, as well as the loneliness portrayed. The thick, dark blue borders around the man create emphasis on the figure and isolate him physically. Mentally, the figure seems isolated in that we cannot see his face, and he is simply staring out into the distance. He is not interacting with the viewer, which creates a cold detachment. The dark borders seem to trap and constrain the figure, giving the work a somewhat surreal and ominous aura. The man, however, does not seem to acknowledge the borders, and instead stares longingly outside towards the forest, perhaps in an effort to escape this isolation. The environment is cold, an effect created through the cold colours used of white, light green, dark green and dark blue, which furthers the sense of isolation and creates unity through tone. It also highlights omnipresent solitude, and creates an ambiguous environment. The figure could be anywhere; inside or outside. Eitels technique of realism is very minimal and taken-aback. It seems to be boiled-down to clean lines and shading. He chooses to paint some features in greater detail, such as the mans head, in which he has striking variations of tone to create a lifelike quality. In his technique, he creates a contrast between the soft, light and varied tones of mint green of the forest and the harsh, manufactured, artificial dark blue border with no variation in tone. In the work, the man is in the focal point, and is accentuated through the contrast of light and shadows, as well as composition. He is placed in the centre of the square work, and surrounded by the dark blue borders. This theatrical and staged composition, with elements of surrealism and the unreal, are typical to Eitel. Through his realistic technique, the contrast between the real and staged is particularly effective. He seems to question how much of our true reality is staged through his inconspicuous depictions of ordinary and everyday scenes, which could have been imagined or real. Annotations The subject matter portrayed is a single man staring out into a forest. Eitel uses minimalist and cold tones to further a sense of isolation. The stark and thick borders of solid colours physically isolate the figure. Quotes I do not want to tell stories. Eitel (via youtube.com) It is painting and transposes our world into another world. In this way, painting is more like theatre. It is abstract. (à ¢Ã¢â€š ¬Ã‚ ¦) Just imagine a stage all in black, no light and just one spotlight on the protagonist. It is a lot like that. It creates this artificiality. Eitel (via freudevonfreunden.com/workplaces/tim-eitel) Its a weird kind of ambiguity Im looking for. It has this sense of space and depth, but its also in a way abstract, like this big void. Eitel (via artnews.com/2006/11/01/optical-delusions) Interpretation of function and purpose Eitel has explained that he does not want to tell stories. There is little narrative element to the piece, yet it is powerful nonetheless. The solitude and isolation portrayed is chilling, which is furthered through the figures detachment and lack of interaction with the viewer. Whilst there is no direct criticism to a larger idea or a clear narrative, the work depicts the solitude, loneliness, and isolation of man. Evaluation of cultural significance Whilst Eitel is a famous, up-and-coming contemporary painter- particularly in Europe- the work Ohne Titel (Ausblick)/ Without Title (View) is not his most famous work, yet it accurately portrays Eitels signature features. Realism traditionally portrays scenes truthfully and without artificiality, yet Eitels pieces have an ominous aura of mystery. They question the viewers idea of what is real and what is not through combining stylised and abstract environments and compositions with realist figures. A contrast between reality and staged theatrics can be seen in most of Eitels work. In another sense, Eitels work contrasts other German contemporary art pieces. As a realist, Eitel stands in opposition with surrealist realists such as Neo Rauch or the abstract works of Arno Rink. Specifically, Eitel distances himself from the prominent Neue Leipziger Schule, established in the 1970s. Students of the school were predominantly working with figurative and abstract elements. Eitel, however, is distinctly realist, and his paintings are more reminiscent of photographs in their clean composition, tones, and composition. Hence, Eitels pieces differ greatly from those of other key contemporary German painters. Hopper Eitel Making comparisons and connections The two works share most similarities in terms of formal qualities. The artists are both realists, yet the pieces have a surreal and unreal element. Both works have a minimalist composition, and depict a single, anonymous man who does not interact with the viewer and is faceless. The men are similar in appearance; both bald and middle aged. They are also both in isolation, an effect achieved through using cold colours and a constricting composition of borders. The key similarity of the pieces is the common theme of isolation In another sense, both works are connected in that they feature different contrasts. Eitel contrasts the light tones of the forest with the harsh borders, whereas Hopper contrasts the modern and bland architecture of the office building with the decorative faà §ade of the older buildings and the bright blue sky. Hence, both works could be said to contrast man with nature, or man-made buildings with nature, setting up the dichotomy of contextually modern inventions with nature. Furthermore, both pieces depict a mans loneliness, yet Hopper comments on post-war American society, whereas Eitel does not critique a larger idea. Hoppers piece has great contextual importance as it explores the loneliness of post-war American society and of an ordinary, working man. Therefore, one could say that Hoppers work has a greater cultural significance, and it is also far more famous. However, the striking mysterious solitude portrayed in Eitels work could be seen by some to have a similar critique on todays society; questioning the isolation of man in the twenty-first century, perhaps through modern technology which is often described to isolate. Critically, both artists stage situations and events. Their compositions are both rather similar, and feature repetitive elements in terms of perspectives and lines. Both Hopper and Eitel show figures in almost awkward poses in eerie compositions, free of any superfluous detail. In a way, both works are reminiscent of observing specimens in a jar, particularly the isolated, lonely man, thus making the two pieces powerful and resonating with the viewer. Making connections to own art making practice The outcomes of the comparative study were: My own studio work is connected to Eitel in terms of technique, method, and his concept. In my work, I wanted to convey isolation, as I painted a childhood photograph of me, taken a few days after my family and I moved to the United States from Germany. Similarly to Eitel, I examined the relationship between the figure and surrounding space, and created a cold and empty atmosphere and environment, symbolising the loneliness and isolation I felt. The ambivalence and artificiality of the space reiterates the personal emotions I felt at the time, which had a strong influence on my personal identity. Eitels technique influenced me in that I, too, used borders to reiterate the physical and mental constrictions and isolation I felt. The borders added depth to the work in terms of perspective. Through replicating Eitels minimalist style- almost like a field painting- and heavily reducing the colours, I further the isolation and loneliness and due to the col environment, the disunion between my childhood self and the empty space is deepened. Lastly, similarly to Eitel, the figure is staring into the distance and surrounded by a desolate environment, seemingly staring into infinity. This creates an uneasy feeling with the viewer, and thus echoes the emotions I felt at the time. Similarly, Hopper influenced my studio work in that Hoppers imagery, too, is very restrained, and shows disconnected and isolated figures. Through Hoppers use of light and composition, an almost awkward tension is created, which I replicated through the solitary figure in my work looking to the right, with a stiff posture and serious expression. The dramatic lighting highlights the isolation I experienced, and especially reflects the emotions I felt. Thus, both Hopper and Eitel work hand in hand to reiterate the message of my piece. Sources: http://www.smithsonianmag.com/arts-culture/hopper-156346356/?page=1 http://www.holzwarth-publications.de/media/Eitel_Terrain.pdf http://www.edwardhopper.net/edward-hopper-quotes.jsp https://www.youtube.com/watch?v=TWWi77nEMiA (?) Tim Eitel Optical Delusions

Affirmative Action Essay -- Affirmative Action Essays

Affirmative action- a plan to offset past discrimination in employing or educating women, blacks etc. (Websters New World Dictionary.) The history of affirmative action has its roots in the Civil Rights Act of 1964, and stems from the United States Supreme case of Brown vs. Board of Education of Topeka Kansas. In 1965, President Linden B. Johnson issued Executive Order #11246 at Howard University that required federal contractors to undertake affirmative action to increase the number of minorities that they employ. President Johnson wanted to ensure that minorities were recruited to have real opportunities to be hired and then eventually get a promotion. (Internet www.sru.edu) In 1969, the department of Labor exposed widespread racial discrimination of the Construction Department so President Nixon decided to incorporate a system of "goals and timetables" that provided guidelines for companies to follow and comply with affirmative action regulations. During the presidency of Gerald Ford, he extended affirmative action to people with disabilities and Vietnam veterans but there were no goals or timetabl es for these two groups. This type of affirmative action required recruitment efforts, accessibility, accommodation and reviews of physical and mental job qualifications. President Jimmy Carter consolidated all federal agencies that were required by law to follow the affirmative action play into the Depar...

“Simplicity” by William Zinsser

William Zinsser in his essay, â€Å"Simplicity,† describes the tendency people have to inflate their own words. A majority of us think that something is missing if a word or sentence is too simple causing us to add unnecessary information only to confuse our readers. Zinsser shows us examples of this in everyday life such as a simple letter, or a brochure by an insurance company, where the corporation uses a statement that overuses vocabulary to express something so simple. Zinsser observes that, â€Å"Clear thinking becomes clear writing; one can’t exist without another†,(Zinsser 175) His opinion on the key towards becoming an excellent writer is to take every sentence and to shorten it so that each word has its set function. As a writer, he believes the more clearheaded one is while constructing a piece of work, the better result they will receive. Writing is not as easy as it may seem. It can take several trials of perfecting one’s work and more importantly revisions of one’s thoughts like Zinsser’s writing. The more conscious you become to your writing allows the writer to easily express their words and in society, good writing seems to be what lacks the most. Zinsser believes that a clear mind can positively impact your writing like a clear mind can affect your performance in everyday life. Sometimes, the more homework I have and the more hours I work, seem to build to my stress and negatively affect me in school. My weekly schedule is one that at times is pretty hectic. With school, work and friends, sometimes the juggling of the three seem to reach a boiling point. I currently work at a waitressing job in which the night shifts are usually the ones that benefit me the most. I attend school at Hunter College 4 days a week. Mondays and Thursdays from 8 am to 4 pm, while Tuesdays and Fridays are from 11 am to 1 pm. My work schedule is for the most part from Tuesday, Thursdays, Fridays, Saturdays, and Sundays (mid day to late nights). Going to school four days a week and working 5 days a week is such a hassle in my life. I try to fit my social life in as well yet, sometimes it seems impossible. That’s when I realize by not going out I might be jeopardizing my friendships. Working almost five days a week doesn’t give me enough time for myself or the ability to focus more on school. I come home so late that I usually stay up studying till 2 or 3 in the morning but have to wake up by 6 am. I run on 3 or 4 hours of sleep which doesn’t give me enough energy to function at my highest capability. About two weeks ago I reached a point in my life in which I was beginning to feel like a robot. On a Friday night, I came home from a long day at school, immediately headed to work knowing that I had two tests to study for Monday. Now I was scheduled to work the whole weekend on night shifts that I was struggling to figure out how I could possibly fit in time to study. I tried my hardest to study in between work breaks, but the environment around me was pretty hectic, that I accomplished nothing. On Saturday and Sunday, I woke up a little earlier to study, but time was passing by so fast that on both days I only accomplished an hour or two to memorize some material. I would rush each day to start getting ready for work and to call my cab to get there on time. That Sunday from work I got home at 2 am and studied an hour for history, until I fell asleep on my books. I instantly woke up, almost late for school, just in time to make it to my English class. I was so tired that I was straining to make my eyes remain open. I had a few school breaks in between my classes, but I knew that I couldn’t memorize all these material for two different subjects the day of the test. Taking both of those tests, made me realize that not only did I fail, but I needed to make some changes in my life. My first priority is attending and excelling at school and juggling too many days at work with school is almost impossible to do. I knew I had to change my work schedule so that I have enough days to study and nights to rest in the future. In the end I knew it would work out even if I cut back on days to earn money, because my body and mind need to properly rest. We don’t seem to realize but sometimes there are many unnecessary things we do that can easily be adjusted. Either working too much or spending time doing other activities can take up a lot of our energy. As Zinsser illustrates simplifying one’s life or one’s writing is possible and necessary at times, and if we all learned to do so life would be much easier.

Sandra Jones

The plaintiff in this case is Sandra Jones, and the defendant is Winnie Tsige. What is case is about is Winnie Tsige, has been surreptitiously looking at Sandra Jones banking records. 2. The case was heard September 29, 2011 by the court of appeal for Ontario, and the result at the original trial was does Ontario law recognize a right to bring a civil action for damages for the invasion of personal privacy. 3. The court that heard the case in the attached file was Kevin M. V.Whitaker, of the Superior court of Justice, date March 23 2011, with reasons reported at 2011 ONSC 1475, 333 D. L. R (4TH) 566. 4. The important facts in this case is Tsige and Jones did not know each other, and Tsige was in a relationship with Jones former husband. The other important fact were as a bank employee, Tsige had full access to Jones banking information and contrary to the bank’s policy, looked into Jones banking records at least 174 times over a period of four years. . The issues that the cour t had to decide is whether the motion judge erred by granting summary judgment and dismissing Jones claim for damages on the ground that Ontario law does not recognize the tort of beach of primacy. 6. The court refer to other cases because Jones appeals to the court, raising the following issue, did the motion judge err in holding that Ontario law does not recognize a cause of action for invasion of privacy. 7.The elements that are necessary in order to be successful with an action for intrusion upon seclusion is first, the defendant’s conduct must be intentional, within which I would include reckless; second that the defendant must have invaded, without lawful justification, the plaintiff’s private affairs or concerns; and third that a reasonable person would regard the invasion as highly offensive causing distress, humiliation or anguish. . The limitations on an action for intrusion upon seclusion are it is only intrusions into matters such as one’s financial or health records, sexual practices and orientation, employment, diary or private correspondence that, viewed objectively on the reasonable person standard, can be described as highly offensive. 9.The factors that the court will consider in setting damages in an action for intrusion upon seclusion is Tsige’s actions were deliberate and repeated and arose from complex web of domestic arrangements likely to provoke strong feelings and animosity, two Jones was understandably very upset by the intrusion into her private financial affairs, and Jones suffered no public embarrassment or harm to her health, welfare, social, business or financial position and Tsige has apologized for her conduct and made genuine attempts to make amends. 0. How this decision changes the law of intentional torts is intentional torts are actions by individuals or businesses that intentionally cause harm to others. When intentional torts occur in the workplace, they are often the result of employees losin g their tempers, but in this case Tsige repeatedly examined the private bank records of Jones and did not take any money or any harm to her banking she just committed the tort of intrusion upon seclusion because Tsige looked at Jones banking records 174 over a four year period. 11.This case has a huge impact on privacy because Winnie Tsige, was looking at Sandra Jones banking records 174 time over a four year period and she never realized it, and because they worked at different branches of the Bank of Montreal, Tsige had full access to banking information, and contrary to the banks policy, so Tsige could do whatever she wanted to and no one would find out because there are so many different branches for the Bank of Montreal. 12. This case is important because even though Tsige didn’t harm Jones physically she still sis a lot of damages to her by looking at her banking records many time over a period of time.Another reason this case is important is because Tsige had formed a common law relationship with Jones former husband and because Tsige was a employee at the Bank of Montreal, she had full access to jones banking records and anybody else she wanted to look at, and her Ex-husband was probably telling Tsige to look at Jones banking information and records to see her purchase, what she’s doing with the alimony payments he is giving her ever month, and what she does with her money.I believe just cause you work at the bank you shouldn’t have full access to banking information, you should only have that privilege if your high up in the bank, or if one of the tellers needs to look at someone’s banking information then the manager they’re should have to put in a password that only he/she knows so they can get that information.